Rebrand is an annual awards show that recognises the best rebrand projects in the world. Principals are proud to have won 14 of these awards in partnership with our great clients, making us the most awarded agency in Asia Pacific, and among the top 5 most awarded internationally.

2012

Best of Award

NAB Private Wealth

A stunning brand identity based on the idea of an exclusive network of connections, to cut through premium brand clutter.  Click here to view more.

2012

Distinction Award

Drew and Napier

An altogether world class brand identity for one of Singapore’s leading law firms. Click here to view more.

2012

Distinction Award

Great Western Sydney Giants

An ambitious and striking name and identity for the AFL's newest club, launching in NRL heartland.  Click here to view more.

2012

Distinction Award

The Tax Institute

A simplified name and a new brand identity for the Tax institute, to appeal to the new breed of tax practitioners.  Click here to view more.

2012

Merit Award

Australian National University

A bold and coherent identity to build the profile of Australia’s leading university. Click here to view more.

2012

Merit Award

Bionics Institute

A new name and visual identity to reflect an exciting new vision and position the Institute as the world expert in the field of bionics. Click here to view more.

2012

Merit Award

Centuria

A challenger brand identity for one of Australia’s most dynamic diversified funds managers.  Click here to view more.

2012

Merit Award

hirmaa

A fresh language based brand identity to capture the essence of “community value champions” and bring to life the idea of hirmaa being the voice of the community.  Click here to view more.

2012

Notable Award

Catalyst

An intelligent new identity for Catalyst Mutual that positions them as a savvy alternative to the big banks. Click here to view more.

2012

Notable Award

Finsia

A  strong and dynamic identity for Australia’s financial services profession’s membership organisation, to inspire members to achieve more. Click here to view more.

2011

Distinction Award

Sucrogen

A fresh start identity for the former CSR Sugar business, signalling their colourful future as a food and biofuels business. Click here to view more.

2011

Merit Award

Peoplecare

A cheeky new identity for a small health care insurer with big ambitions and an even bigger heart. Click here to view more.

2011

Merit Award

Subaru Australia

An identity system that places Subaru's commitment to four wheel drive engineering at its core, in a warm and relatable way. Click here to view more.

2011

Merit Award

The Trust Company

A refined new identity for The Trust Company, a firm that draws proudly on its past, yet now looks confidently to the future. Click here to view more.

2010

Best of Award

Once Online

An elegantly simple new identity for a financial services brand that aims to ‘uncomplicate’ the life of its customers. Click here to view more.

2009

Notable Award

KU Childrens Services

A playful new identity for Australia’s oldest childcare organisation, devoted to the care and happiness of children. Click here to view more.

2009

Notable Award

Principals own identity

An ever changing identity for our own business, anchored in the idea of authentic storytelling. Click here to view more.

2009

Notable Award

The Academy

A never stand still, language driven identity for the National Australia Bank's in-house University that invites NAB people to think again every time they see it. Click here to view more.

2008

Best of Award

Blake Dawson

A refined new identity for a top tier law firm that captures the intelligence and warmth of its culture. Click here to view more.

2008

Merit Award

Taubmans

A vibrant new identity for a heritage brand setting out to rediscover its pioneering spirit. Click here to view more.

2008

Merit Award

NAB Homeside

An engaging new identity for the specialist home-lending division of NAB, seeking to own the warmth of home. Click here to view more.

2008

Merit Award

The Song Company

A thought provoking identity for a performing arts group inspired by breakthrough performances. Click here to view more.

2008

Merit Award

The University of Newcastle

A confident new identity for The University of Newcastle that reshapes its heritage for a new generation of students. Click here to view more.

2008

Notable Award

Think Brick

A breakthrough identity for an organisation formerly known as the Clay Brick & Paving Institute. Click here to view more.

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