Visual Identity & Voice.

Visual identity

Powerful brand identities help get brands recognised.

They deliver impact and help people to remember who you are and what you do. Your logo, your approach to typography, colour and imagery combine together to tell your story. Brand identity really comes into its own when it reflects your culture and sets your brand apart from your competitors.

We help define and create some of Australia and New Zealand’s most iconic brands.

Brand voice

And tone of voice ensures you get through.

Language and tone of voice are, we believe, among the most underused assets brand owners have.That’s why we’re the only agency of our kind in Australia and New Zealand to have a dedicated brand voice studio, XXVI.

Your words have the ability to tell your story. And tone of voice can engage in unique ways. 

From a framework of brand strategy and audience insights, we shape your brand voice using our proprietary tools. We then bring it to life with examples that cover narrative, scripts, web content, social media – and just about anything else you can create using 26 letters. 

You can learn more about XXVI by jumping over here.

Bringing a great story to life.

The new logo is inspired by the imagery of an outstretched hand, with the fingers representing the diverse forms of energy AGL offers. It’s bright and warm – and comes to life in digital channels.

Check out case study