June 25, 2020 — Article

How COVID-19 is busting research myths

Written by
Principals

During COVID-19, qualitative researchers have been forced to move exclusively to online research challenging the notion that face-to-face research is superior. Principals insights director Mary Winter says a new confidence in online research is emerging that may change qualitative research for good.

How COVID-19 is busting research myths

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How COVID-19 is busting research myths

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