Keeping brands strong during C-19.

It’s certainly not business as usual at the moment. And just like I’ll remember those kind people who delivered a case of wine and pea and ham soup to the Vicar next door, it’s the same with brands. Right now, many brands are demonstrating what they stand for through words and actions, influencing their people, customers, partners and communities. The best are creating positive, long-lasting impressions by how they act and communicate through the current situation. 

It’s a challenge making the most of this time, whether it’s adapting to new physical restrictions or finding new ways to meaningfully connect when personal interaction has been turned on its head. In this spirit of resilience, our Principals crew can offer support, including the below.

I hope you and your teams are keeping safe and well.

Take care and best wishes from our team.

Steve
+64 21728696
steve@principalsbrand.co.nz 

Keeping your teams connected

How do organisations keep their people engaged, productive and well during these times? Our approach can reaffirm your brand culture and experience for what’s ahead. And our implementation ideas can bring it to life with creative internal communications.

CVP for C-19

With normal life shifting beneath us, brands are turning to their brand promise/purpose as a platform to help keep their footing. If needed, we can help review or fine-tune your brand promise and story to underpin your communication briefs, messaging and internal engagement in context of today’s challenges.

Time to speak up

As we’ve all seen, strong communication with your brand’s stakeholders is key. Our team provide expert message development (clear, helpful and on brand), supported with testing if you need.

Designing for effectiveness

We can help create new ‘non-business as usual’ visual communications for customers and staff which are engaging, effective and build on your existing brand identity.

Rapid response sprint

At times like these we can feel like the need to do something, but not know what. We can help you ideate and prototype initiatives – from innovative ways to help your customers, to product and service features and initiatives ready for scale-up and implementation.

Here to help

If you’re not yet sure exactly what you need, please fill out this form and the right person will be in touch.







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