Keeping it together
It’s an on-going challenge for marketers to keep their internal and external teams aligned to the latest thinking about their brand. This can be a struggle with positioning, key campaign themes and physical identity elements. We work hard to capture all of the good thinking that’s gone into a new identity, by crafting guidelines that are both practical and inspiring for marketers and creatives.
Our favourite guidelining tool is BrandSpace – an online hub for all your guidelines and brand assets. BrandSpace ensures everything’s in one place and totally up to date. With multi-level security you can manage who gets access to what, knowing that everyone is working with the very latest information and tools.