Finding your big idea
What does your brand stand for? Beyond the practical, everyday things that your business does, why does it exist? What motivates you and your team to do what you do, beyond just making money? Is your team motivated by the concept of being the absolute best in their sector? By imagining totally new ways to solve customer problems? Or by delivering value that trumps all others?
These ideas talk not just to what you do but how you do it. Delivered sincerely they are the things that convince people you are different. They exemplify your purpose. There’s a bigger question too. Are you consistent in delivering to that purpose? Will your employees and customers give the same answer? All of the elements of your brand strategy its positioning, values, personality and brand idea need to ring true for everyone who comes into contact with your brand. They need to reinforce your business strategy and reflect your purpose. When this happens your brand becomes authentic. It will have a story to tell that is believable.
The result? A brand that grows in reputation, rapport and success. If you struggle to say what your brand stands for, if you doubt that it consistently delivers on its promise, or if you feel that it has been left slouching in the shadows, talk to us.