Engaging your people

Living The Brand

Do your people understand your brand promise?

Internal branding is all about bringing your brand ideals to life within your organisation. It’s what moves the brand from being a great idea on paper to being a living reality. Internal branding is critical in service-led businesses, as employees define the customer experience – and the resulting brand reputation. Consider that only 33% of employees claim to understand and live their company’s strategy in their daily work (ABC, 2005).

Internal branding seeks to close this gap, by building intellectual and emotional commitments to the brand. We do this by informing and inspiring your people and helping them to change.