Fairview – a window and door solutions business – had grown organically over 50 years into three separate brands. Independent fabricators around the country were aligned with one of these brands. To unify Fairview into one consumer-facing identity, the brand needed buy-in from fabricators as well as to appeal to consumers.
Customer research found the company is great to deal with but had little public profile. Multiple brands meant Fairview looked fragmented and couldn’t project its scale or commitment to innovation. Fairview invests significantly in research and development – even creating bespoke software for fabricators.
We repositioned the company as Fairview exceptional windows and doors, giving it a warm new identity. All fabricators now operate under this brand; implementation was carried out across the country – including redesigning showrooms and aligning the customer experience with the new brand.