PNG Air

THE TASK

We were commissioned to create a new positioning, name and visual identity for Airlines PNG, PNG’s 2nd largest airline. The airline had recently changed ownership and was now owned by PNG shareholders, they had restructured and were ready to present a new face to the world.

THE INSIGHT

The company was genuinely a people’s airline, in that it was used extensively by local PNG people to travel to remote parts of the country – and it had become an important carrier for businesses in PNG. They truly were a business that was about people connecting people.

THE RESULT

We recommended they change their name to PNG Air, which was easier to use. We created a completely new visual identity, which is based on a pattern of important cultural icons of PNG. The new identity plays an important part in all new marketing communications, signage and uniforms.