The future’s bright.

Barker College is a thriving school, with a rich heritage of over 126 years, providing outstanding education for both day students and boarders.

Against the backdrop of increasing competition, Barker College is at risk of becoming eclipsed by schools who shout louder. In order to continue to win the hearts and minds of future generations, we needed to frame the Barker College brand story in a compelling way.

The brand idea ‘Creating Brighter Futures’ focuses on empowering students, teachers and parents to actively shape their future. We brought this to life by championing the Barker name with a new wordmark and creating an iconic B framework.

A refreshed colour palette features the bright Barker red. The focus on the future is reflected in the new strapline ‘Inspiring Tomorrow’. The brand voice is bold and messaging focuses on the impact that Barker students have on the world.