130-year-old engineering business, Harrison Grierson, had changed its structure, its shareholding, and its board.
Every facet of the business model was re-engineered. And this included allowing more staff members to have greater ownership in the business’s direction.
HG wanted to make sure everyone was on board. To help facilitate and communicate the transformation, they asked us to develop an engagement strategy and identity.
We brought this to life through internal brand activation with staff, language development, and in a range of creative identity options deployed across the company. We captured their drive to deliver great engineering solutions to their clients – and a brighter future for everyone.
Today, the HG brand values are incorporated into everything they do. They’re passionate client champions. They’re determined to deliver great solutions. And their new brand identity is a fresh, dynamic, innovative, and energised public statement.