We’re living through one of the most sustained periods of uncertainty on record. With every industry having to adapt, evolve and experiment in the face of the pandemic, why is ability to become resilient more important than ever?

In this latest episode of Behind the Brand, Principals’ Moensie Rossier and Wayde Bull chat with The Navigators’ Cecile Thornley and Dean Harris about the nature of resilience in the context of our Brand Alpha Study. The discussion looks into what’s driving perceptions of resilience, why big retailer brands are standing out, and how brands can recover from reputational crises.