July 24, 2020 — Strategy
The story your brands tells has never been so important at home and abroad. Right now, no one can say what the export landscape will look like for Kiwi businesses in a year’s time. So ensuring New Zealand companies and their products have the most competitive brand purpose and story, factoring in the competitive market space and what’s most important to their target audiences is essential.
Nick Sampson, our Director of Strategy, leads Masterclasses for Export NZ’s clients on Evolving an International Brand. We’re very grateful for attendee Brendan Shivnan’s generous video review of a recent class.