As the NSW government begins the process of replacing its institution’s unique branding with the state symbol, Principals director Sandy Belford argues the move will implicitly reduce their power.

What has happened to conservative government butting out of people’s lives and quietly facilitating their version of progress, as opposed to trumpeting over all that gets done in their name?

When the NSW state government instructed state-owned institutions such as the Opera House and Taronga Zoo to alter their distinctive branding and give greater prominence to the state symbol, the Waratah, to “ensure consistency across public sector communications and improve recognition of NSW Government projects”, I had to wonder.

Read the full article at Mumbrella.

Principals