Principals and The Navigators set out to understand and rate how some brands are more resilient than others in turbulent times. In this video we present what it takes to be a resilient brand and rate 40 brands from the most resilient to the least.

Then Kim Waghorn from Kiwibank, which rates better than most banking and finance brands, gives us a behind the scenes look at how the bank showed up and supported staff and customers, and shares what they learned.

 

 

Don’t hesitate to contact steve@principalsbrand.co.nz to discuss the research or if you’d like a copy of the slides.