Impacts upon human behaviour, segmentations and personas

As values and behaviours shift, customer segments and spending habits could evolve post-COVID, as new attitudes become mindsets and new behaviours, ingrained habits.

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Segmentation and personas

As values and behaviours shift, customer segments and spending habits could evolve post-COVID. Which behaviours will stick and which old ones will return? How can you capitalise on the things that are most certain and manage risks of undesirable outcomes? Is your customer intelligence robust enough to reveal new opportunities?

Human behaviour

Over time, new attitudes have become mindsets and new behaviours, ingrained habits. Human truths have found new expression. From the reinvention of authority to a new health ecosystem, how does your customer experience enhance the new ways people want to live? (link to Principals’ Brand experience in Expertise)