February 10, 2022 — Article

Olympic fever has got me thinking about Brisbane 2032: how can we avoid a branding snafu?

Written by
Martin Hopkins

The Beijing Winter Olympics has got creative director Martin Hopkins thinking about our games in Brisbane in 2032. He casts a design lens over Australia’s successful bid and asks how the brand will come to life.

Read the full article on AdNews.

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Olympic fever has got me thinking about Brisbane 2032: how can we avoid a branding snafu?

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