One team. Multiple studios.

We started business in 1995. Since then, we’ve grown and expanded, organically and by acquisition, from our origins in brand strategy consulting to brand identity, brand voice and brand experience.

We have been trusted by some of Australia and New Zealand’s largest institutions in the fields of corporate, government, professional services, education and not-for-profit.

We tackle the big branding issues of our times and create brands that are distinctive, genuine, desired and socially engaged. We have been recognised regularly for the last eight years with awards at the international REBRAND™ Awards.

We are now the most rewarded agency in Asia Pacific. It’s something we’re extremely proud of.

  • Showing everyone
  • Creative Managers
  • Creative Thinkers
  • Creative Designers
  • Creative Writers
Steve Main

General Manager

Steve is a general manager who could double as a NZ travel guide. Rides his bike to work and crusades for four meals in a day. Spoke Japanese once.

Jodine Bell

Creative Director

Jodine is a creative director and practiced her Italian with chickens because they couldn’t tell her how bad she was. Quit her job to wrangle small children in Morocco. Once stripped Sophie Dahl naked.

Nick Sampson

Strategy Director

Nick is a Strategy Director who once drove a steam roller. Was allowed on the stop/go sign too. He thinks the Rikenbacker 330 is ‘the’ design classic. But plays a Tele these days. He secretly drink lattes. Likes flowers. And firmly believes a decent single malt and a chinwag paves the path to enlightenment.

Jo Hanson

Senior Account Director

Jo is a senior account director, who loves a good laugh almost as much as she loves a pepper-steak pie. Her granny will tell you that she’s a descendant of the French royal family, but you can just call her Jo.

Britta Sisam-Jones

Account Director

Britta loves animals (but not people dressed as animals). She keeps a small zoo in her inner city apartment, and once got a tattoo to celebrate seeing 16 bears in a single day. When she isn’t tracking and photographing rare native birds, or running brand projects, you’ll find her dancing around in her active wear, listening to Bowie records.

Ava Wardecki-Locke

Account Executive

Paris born and Auckland raised Ava thinks in ‘Frenglish’. She’s a fan of hunting for northern lights and is on a crusade to tick off the art galleries of the world — all while wearing monochrome and stripes, of course. She loves the cold. Plays ice hockey. Once snorkeled between two tectonic plates in the middle of the Icelandic winter.

Stephen Kane

Senior Designer

Stephen is a senior designer and was called Mark for the first few weeks of his life. He moved from Scotland for the weather and geothermal activity (and possibly to escape his evil twin.)

Frank Turner

Senior Designer

Frank is a senior designer who learnt fluent Portuguese while working in Rio de Janeiro. Today he mostly uses it to politely refuse his wife's aunties 'interesting' cooking.

Jay Yang


A devout drinker of black coffee, Jay keeps a stash of hot sauce and kimchi pickles in the fridge for when caffeine won’t hit the spot. Claims you can’t find a sporty bone in her body, yet managed not to break any during six months in the Alps.

Sunita Ramsey

Finance Executive

Sunita is a finance executive who loves chocolate. And Michael Jackson. Did she mention chocolate?

Tom Brigstocke

Group CEO

Tom’s weekend relaxations include chopping wood and looking after cattle. He gets goosebumps from Elgar. Born in the USA. Still owns a Triumph 900 (his guilty pleasure). Dislikes tofu, likes steak tartare. And contends we have an apostrophe surplus.

Wayde Bull

Planning Director

Wayde worked on Margaret Thatcher’s re-election campaign (in short trousers). Has a collection of TinTin comics in mint condition. Runs long distances when his knees agree. Is a sucker for new apps, a good historic novel and West Wing repeats.

Tim Riches

Group Strategy Director

Tim is a pickle lover, sometime pickler and occasional smoker. Finds Zomato an invaluable antidote to restaurant indecision. He’s a small time gardener with a thing for bonsai and terrariums and a believer in the predictive power of science fiction.

Debbie Spence

Strategy Director

Debbie has successfully navigated the frenetic streets of Taipei on a 125 scooter. Should never be left alone with good cheese or Scotch. But thinks pineapple on pizza is an abomination.

Hamish Cargill

Director, Brand Voice

Hamish still struggles to correctly use ‘affect’ and ‘effect’. Has been a snow reporter. And a stuntman. Once woke to a member of the royal family jumping on his bed. Rode eventing horses professionally for 6 years. And still plans to compete at the Olympics.

Claire Gallagher

Internal Brand Director

Claire loves suprises (mostly), talking, Ireland and being a mum. Has a fear of fish. Danced with Salman Rushdie to ‘I Will Survive’.

Ash Mustchin

Director of Digital and Experience

Ash has moved 28 times in his life. Played in punk bands for years before an ARIA nomination meant he'd sold out. Will debate for hours why Los Angeles is the best city in the world. Has shared a taxi with Toni Collette.

Nick Ryan

Senior Writer

Nick is a writer who dreams of living in a tiny house one day, despite being 6’3". Once rode a brakeless bike around Portugal, wearing shorts and jandals. He has many passions outside of writing - including cryptozoology, 80s Rub-A-Dub, swimming in rivers, bioluminescence, wood fires, Spanish nights, and comfortable chairs.

Bowen Hanson

Resident Puppy

Bo, our resident puppy, joined us on Shortland Street in 2018 during the Chinese NY celebrations for the Year of the Dog. Bo’s greatest achievement to date, aside from stealing our hearts and the odd sock, is coming top-of-class in basic obedience at Barkley Manor — with a shining A+ grade. Next time you’re down town, ask him to show you his ‘down dog’. As a Springer Spaniel he’ll be more than happy to please.

Want to join these beautiful people? Join the team.

We work with bold brands that we believe in.