Setting our sights on the future.
Aftercare began life as a pioneer in mental health, filling the gap to care for people after they left hospital. Fast forward to today and there’s a baffling array of service providers. People now have more control over the care they choose, thanks to the NDIS, but with all the clutter, it can be a stressful decision for clients and carers.
Working alongside Aftercare staff and clients, we helped provide clarity of purpose and messaging, positioning Aftercare as a brand that guides people towards a positive future of their making. We replaced a name that had become misleading with Stride, and created a vibrant new identity. The brand is a beacon to new clients and a clarion call to staff, who express it with pride.